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Why We Buy: The Science of Shopping--Updated and Revised Upd Rev
by Paco Underhill
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The Experience Economy: Work Is Theater & Every Business 1
by B. Joseph Pine, James H. Gilmore
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The Big Moo: Stop Trying to Be Perfect and Start Being
by The Group of 33
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Influence: Science and Practice 4
by Robert B. Cialdini
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A New Brand World: Eight Principles for Achieving Brand
by Scott Bedbury, Stephen Fenichell
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Rethinking the Sales Force: Redefining Selling to Create 1
by John DeVincentis
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Discovering the Soul of Service: The Nine Drivers of 1
by Leonard L. Berry
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The Guerrilla Marketing Handbook 1
by Seth Godin, Jay Conrad Levinson President
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MKTG 2.0, 2008 - 2009 Student Edition 2
by Charles W. Lamb, Joseph F. Hair, Carl McDaniel
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Catalyst Code: The Strategies Behind the World's Most 1
by David S. Evans; Richard Schmalensee

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