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Influence: Science and Practice 4
by Robert B. Cialdini
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The Guerrilla Marketing Handbook 1
by Seth Godin, Jay Conrad Levinson President
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Principles of Marketing 11th
by Philip Kotler, Gary Armstrong
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Discovering the Soul of Service: The Nine Drivers of 1
by Leonard L. Berry
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A New Brand World: Eight Principles for Achieving Brand
by Scott Bedbury, Stephen Fenichell
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Rethinking the Sales Force: Redefining Selling to Create 1
by John DeVincentis
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The Fall of Advertising and the Rise of PR
by Al Ries, Laura Ries
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Changing the Channel: 12 Easy Ways to Make Millions
by Michael Masterson, MaryEllen Tribby
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Catalyst Code: The Strategies Behind the World's Most 1
by David S. Evans; Richard Schmalensee
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Brand Warfare: 10 Rules for Building the Killer Brand 1
by David D'Alessandro

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